On Monday, Alterra Mountain Company announced a plan to invest $344 million in capital improvements ahead of next winter.
It includes $237 million in large-scale resort development, which involves $93 million towards increased capacity and terrain expansion, $91 million in skier services upgrades, and $16 million in guest experience technology around booking and on-site experience.
The most prominent focus of the investment focuses on the company’s top resorts, including Park City’s Deer Valley.
“This historic investment is clear evidence of our commitment to deliver a premier guest experience at our North American destinations and our engagement towards the long-term future of our mountains,” said Rusty Gregory, the CEO of Alterra.
“More than ever, we continue to infuse meaningful capital into projects that will transform our base areas while significantly improving our physical and digital on-mountain offerings to ensure that our guests experience the best of the mountains.”
The breakdown (from the company’s press release):
Deer Valley Resort
“We are thrilled to dedicate such a significant investment to Deer Valley, one of the most premier destinations in our entire portfolio,” said Alterra Mountain Company COO and Deer Valley Resort Interim President Mark Brownlie.
“Given Deer Valley’s existing legacy and exceptional reputation for its unparalleled guest service, we look forward to unveiling these innovative developments and reimagined spaces for visitors to enjoy for years to come.”
With plans to invest $20 million in Deer Valley’s infrastructure, terrain, and world-class amenities, guests can experience the following enhancements in the upcoming seasons.
2022 Summer Season
New Mountain Bike Terrain
In partnership with Gravity Logic, international experts of bike park design, trail development, and longstanding partner of Deer Valley, the resort will build an intermediate flow trail and additional expert trail on the lower mountain, Bald Eagle. Creating more trails on the lower mountain expands the bike park offering between our Snow Park and Silver Lake areas and provides additional options for riders looking for various terrain.
2022-23 Winter Season
Expanded Beginner Access with Burns Express Chairlift
The Burns Express chairlift will debut on Deer Valley’s Wide West learning area. The new chairlift will connect the Snow Park base area to Little Baldy Mountain, offering Ski School access to more beginner teaching terrain and providing an additional option for skiers to navigate out of the main arrival area. The $6 million investment to improve the ski school learning area on Wide West will also enhance the existing Snowflake chairlift, installing and reconfiguring surface lifts and grading beginner terrain.
Ongoing Maintenance Investments
A $5 million investment is also allotted for resort-wide maintenance with a focus on snowmaking systems, grooming equipment, ski rental fleet, and employee housing and uniforms.
2023
Snow Park Village Transformation
The renaissance of the Snow Park Village will create a premier arrival experience designed to transform the base area. The plans include a reimagined plaza and transit arrival with hospitality accommodations, new food and beverage options, retail, and an expansive ski beach. This project is currently in the permitting process with Park City Municipal, with plans to break ground in 2023.
Town Lift news article – By Parker Malatesta