The 2018/2019 Ski/Riding season was our first experience with two multi-resort pass products available locally, occurring in a year that has also been one of our best in terms of snowfall in recent history. Resoundingly, the data indicates that both the Epic and IKON passes have widened the customer base and driven notable increases in lodging business.
Vail Resort’s Epic Pass was a game changer in the industry when introduced in 2008, as Vail Resort’s portfolio grew to include numerous resorts on the East Coast and in the Midwest. As planned, those acquired resorts served as feeder markets to the larger western resorts, including Park City Resort, the largest ski resort in the United States.
Alterra Mountain Resorts’ IKON Pass, which debuted last season, offers local access to both Deer Valley® Resort and Solitude as well as a plethora of additional resorts. While the end of season data won’t be available until later this spring, it’s apparent that these multi-resort passes have helped drive increases in both skiing and lodging business.
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