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Multi Resort Passes – some interesting conclusions!

The 2018/2019 Ski/Riding season was our first experience with two multi-resort pass products available locally, occurring in a year that has also been  one of our best in terms of snowfall in recent history. Resoundingly, the data indicates that both the Epic and IKON passes have widened the customer base and driven notable increases in lodging business.

Vail Resort’s Epic Pass was a game changer in the industry when introduced in 2008, as Vail Resort’s portfolio grew to include numerous resorts on the East Coast and in the Midwest. As planned, those acquired resorts served as feeder markets to the larger western resorts, including Park City Resort, the largest ski resort in the United States.

Alterra Mountain Resorts’ IKON Pass, which debuted last season, offers local access to both Deer Valley® Resort and Solitude as well as a plethora of additional resorts. While the end of season data won’t be available until later this spring, it’s apparent that these multi-resort passes have helped drive increases in both skiing and lodging business.

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Jerry Urwin

I am originally from London, England. I attended Eton College before graduating from the University of Bristol with a BSc Hons in Economics and Accounting in 1995. After graduating, I joined Citibank in London as a Foreign Exchange Trader and quickly proved himself as a positive, focused and highly productive trader. I later concluded my FX career running a trading desk in New York. It was from NY that I and my young family first visited Park City and we instantly appreciated its awesome beauty, fabulous amenities, unique location and family focused fun. "I had contacted a realtor and was looking at potential properties before we had finished our first ski trip!" It took a further 4 years from when I initially bought a vacation home in Deer Valley before I was able to engineer a permanent move to Utah. Being on all the different sides of Park City home ownership, I feel that I have a rare perspective which I look forward to sharing with you. I take great pleasure from assisting my clients with their purchases and sales in the area and I look forward to being able to do the same for you. Please don't hesitate to reach out to me directly at any time with any questions at all.

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