The New Snow Park at Deer Valley
Vision
Known as North America’s premier mountain resort and leader in ski area hospitality and guest experience, Deer Valley Resort will further raise industry standards by reimagining the current 15 acres of surface parking lots at Snow Park Lodge into a modern and convenient world-class base area and arrival experience.
Deer Valley’s master plan, approved by Park City officials in 1977, envisioned development of the Snow Park base area. Over the past year, the resort has been considering ideas that meet it’s needs and honor the previous entitlement approvals and community sentiment. Deer Valley intends to remain within previously approved provisions, such as height limits and allowable square footage, as it moves forward with permit applications for specific elements. The first conditional use permit (CUP) application seeks approval to begin work on utilities and parking structures that will serve as the base for buildings, amenities, and a signature plaza that will create a seamless flow from arrival to mountainside.
SNOW PARK PLANS IN BRIEF
The new base area will provide an improved arrival and departure sequence to enhance first and last impressions; additional accommodations; Skier Services facilities; new, contemporary food, beverage and après options; an expansive ski beach; an integrated transportation and mobility hub; underground parking facilities; chairlift reconfiguration to unlock the potential for a ski-in village; and year-round amenities and activation.
GUIDING PRINCIPLES
ENJOYABLE GUEST EXPERIENCE
– Minimize pedestrian and vehicular conflicts
– Optimize solar aspect for ski beach and plaza exposure
– Optimize up-mountain views
– Diversify and modernize food and beverage offerings
– Modify and reposition lifts to optimize operations and disperse skier traffic
– Convert one chairlift to a gondola to improve the mountain transportation network
– Strategically integrate service facilities and minimize visual exposure
A DESTINATION LIKE NO OTHER
– Create a unique resort base village to attract future generations
– Enhance the guest experience with every opportunity
– Celebrate year-round activities and amenities
– Compact and walkable plan focused on the pedestrian
– Attract on-mountain residents to easily access and experience Snow Park
BEING GOOD NEIGHBORS
– Comply with existing entitlements with no variance requests
– Permeable and neighbor-friendly arrangement of buildings
– Connect and expand area-wide trail network
– Integrate community benefit amenities
A FIRST LOOK AND LASTING IMPRESSION
– Improve the arrival and departure sequence as well as first and last impressions
– First-class dynamic parking experience with integrated technology
– Diversify and integrate multi-modal transportation options
– Strategically separate skier parking from staff and residential parking
– Seamless transition from parking to plaza retail to lifts
– Expand the ski beach to lengthen the day and disperse departing traffic
